International business Essay Example | Topics and Well Written Essays - 3500 words

International business - Essay Example The Indian culture is characterized by heterogeneity thus differentiating various regions according to their local practices. It is a concern for internal firm that are keen to penetrate in this market to first study the cultural ramification of the country before embarking of an entry plan that will guarantee success. The paper makes an in-depth analysis of the techniques and methodologies that selected global companies have employed to successfully penetrate the market through a cultural perspective. Various approaches have been utilized depending of the cultural ramification that each organization was aiming as well as the target market that they were out to exploit. Measures undertaken were not only aimed at leveraging from the vast Indian population but also capitalize on other benefits such as cheap labour. Relatively, aspects of art and religion have also been examined on how they influence the penetration of new businesses in the Indian market as well as the factors that glob al firms have to pin point in order to attain a competitive advantage as far as the two aspects are concerned. India is arguably one of the most pleasant investment destinations that any global firm would fancy to penetrate given the large population that will provide market for their goods as well as the cheap labour that can be exploited by the community since the country has approximately 400 million trained human resources. India is a heterogeneous society as it has a blend of different cultures all under one nation. Traditionally, the country practiced Hinduism as its fundamental religion, and all its cultural aspects were derived from that element. However, with time the situation changed and today India has a mix of cultures starting with Hinduism, Islam, some Westernization and also traces of the British Raj can be experienced in some regions (Ferraro, 2010). Culture plays a critical role in conducting business in India since for a firm to be